JULIE YOLLES
Julie@JulieYolles.com | (248) 561-3114
CAREER FOCUS
As a creative, versatile writer and as an award-winning journalist, I’ve covered it all—from non-profits and academia, to theatre, arts and culture, lifestyle, fashion, B2B, automotive and everything in between. I also have a solid track record as a copy editor and proofreader.
EXPERTISE
Microsoft Office
AP and Chicago Style
Seasoned Journalist
Media Relations Pro
Portfolio www.julieyolles.com
Award-winning Writer
Skilled Copy Editor
Keen Proofreader
COLUMNIST (2002-2018)
Observer & Eccentric Newspapers (Gannett) / www.hometownlife.com
Society Columnist (2008-2018)
Around Town Columnist (2002-2006)
Click this link for over 250 of Julie Yolles’ Society Columns
Crain's Detroit Business / Julie Yolles Clips / www.crainsdetroit.com
Givers and Shakers Columnist (2007-2009)
WRITER / JOURNALIST / PROOFREADER / COPY EDITOR (2000-present)
Hometownlife.com / Julie Yolles Clips - Theatre, Features, Retail, Fashion, Entertainment
Detroit Jewish News / Julie Yolles Clips - Features, Theatre, Entertainment
Crain's Detroit Business / Julie Yolles Clips - Business Features and Profiles
Broadwayworld.com/Detroit / Julie Yolles Clips - Theatre Previews, Features and Reviews
Styleline Magazine / Stylelinemagazine.com (folded) - Fashion Critic, Restaurant Writer
SEEN Magazine / Julie Yolles Clips - Features, Profiles, Fashion
Downtown Newsmagazine / Julie Yolles Clips - Profiles
Hourdetroit.com / Julie Yolles Clips - Theatre, Film, Celebrity Profiles, Features
Detroit Design Magazine / Julie Yolles Clips - Home Decor, Features
Detroit Free Press / Michigan Prime Magazine / Julie Yolles Clips - Theatre, Features
Oakland Press / Julie Yolles Clips - Theatre
Citysearchdetroit.com - Celebrity Profiles
Metromix.com - Retail Profiles
Royal Oak Daily Tribune - Entertainment, Film, Theatre
WRITTEN FOR THE UNIVERSITY OF MICHIGAN SCHOOL OF MUSIC, THEATRE AND DANCE (UMSMTD):
UMSMTD Muse magazine feature with Arthur E. and Martha S. Hearron Endowed Professor of Musical Theatre Michael McElroy and Vince Cardinal:
https://smtd.umich.edu/bringing-broadways-best/
Interview with UM Professor of Musical Theatre and former SMTD Chair Vince Cardinal and Tony Award-Winning Actor Joshua Henry:
Interview with UM Alumni Pasek & Paul:
https://www.hourdetroit.com/community/who-to-watch-at-the-tony-awards/
Interview with UM Faculty member Jason DeBord:
Interview with UM Alumnus Jennifer Laura Thompson:
Interview with UM Professor Caroline Helton:
https://thejewishnews.com/2018/10/18/the-toast-of-jewish-broadway-yiddish-michael-ochs/
Interview with UM Professor of Musical Theatre and former SMTD Chair Vince Cardinal:
EDITOR / PROOFREADER (1998-present)
Arts & Entertainment Editor Detroit Jewish News / www.thejewishnews.com - (1998-2000)
· Spearheaded weekly 26-page entertainment section
· Recruited and edited freelancers
· Proofreader
· Copy Editor
· Managed art production
You're Retired, Now What? (John Wiley & Sons)
Money Skills for a Comfortable Retirement (John Wiley & Sons)
COMMUNICATIONS / MEDIA RELATIONS / MARKETING (prior to 2000)
Media Relations Director
Gem Theatre, State Theatre & Elwood Diner, Detroit, Michigan
Executed all aspects of theatrical productions, concerts and restaurant promotions including press events, actor appearances and media interviews, show launches and charity benefits such as Broadway Cares/Equity Fights AIDS. Wrote and edited marketing materials including press kits, playbills, season ticket brochures and social media. Managed all aspects of international media roll-out of the historic Gem Theatre move and successfully earned the Gem Theatre a coveted spot in the Guinness Book of World Records.
Assistant Director of Media Relations
Anthony M. Franco Public Relations, Detroit, Michigan
Coordinated and facilitated special events. Provided media training for executive interviews and speeches. Oversaw public relations campaigns and wrote all marketing and press materials for clients in automotive, non-profit, entertainment, sports, hospitality, retail and professional services. Developed strategic publicity plans. Editor of firm's weekly newsletter.
Director of Public Relations
Star Pics, Inc., Farmington Hills, Michigan
Initiated and implemented all public relations events and media promotions for major entertainment and sports collectible trading cards manufacturer ($15 million annual revenue). Liaison to electronic and print media as well as actors and athletes. Produced and coordinated all television appearances, autograph sessions and trade show exhibits. Wrote card backs for All My Children and Twin Peaks licensed trading card sets. Edited and proofread Saturday Night Live, NBA, NHL, NFL and other entertainment-related trading card sets.
Senior Marketing Copywriter
EDS, Corporate Communications Department, Troy, Michigan
Wrote B2B video scripts, brochures, advertisements, newsletters and slide presentations for internal divisions as well as General Motors account. Produced and directed live video presentation and coached and rehearsed executives for major CAD/CAM trade show.
Director of Alumni Telefund
University of Maryland, College Park, Maryland
Recruited, hired, trained and supervised a team of 50 college students. Created new events and programs to engage and motivate students. Wrote, edited and proofread all donor and alumni-related marketing communications.
AWARDS
Society of Professional Journalists (SPJ) Two-Time Award Winner
Media Award -- Gilda's Club Metro Detroit
Community Volunteer Leadership Award -- JFS Metropolitan Detroit
IABC Chevrolet Geo Metro EconoRun National Publicity Campaign Award
Page Award - "Best Featured Actress in a Musical"
University of Michigan Telefund – Top Student Fundraiser
EDUCATION
University of Michigan
B.A. cum laude in Communications, minor in Marketing